Tourisme Laval welcomes Quebec tourism minister

Promotion ideas shared during one-day symposium

Tourisme Laval welcomes Quebec tourism minister

(TLN) As part of a major consultation undertaken by the Quebec Tourism Ministry to determine a new economic development strategy for tourism from 2020-2025, around 70 key people from the Laval region’s tourism sector gathered at the Laval Sheraton on Feb. 25 to take part in presentations and workshops.

Six guiding themes

During the event, the participants shed light on some of the issues, shared their concerns, suggested solutions and discussed matters based on six guiding themes: human resources, entrepreneurship, innovation, investments, access to tourism facilities (promotion, transportation, etc.) and strategic knowledge.

Among the main issues raised: availability of financing for the development of innovative projects; retention of workers and valorization of career in tourism; optimization of transport in order to encourage access to destinations and tourist attractions; accompaniment of entrepreneurs in their efforts at development.

Minister welcomed

“We are delighted to have welcomed the Minister of Tourism during her tour of the regions,” said Tourisme Laval board president Yves Legault. “We have shown the spirit of working together and mobilization which motivates the players in the Laval tourism sector and which allows us to bring together projects that contribute to Quebec’s tourism industry.”

The minister finished her day with a visit to SkyVenture, a Laval landmark tourist attraction that duplicates the sensation of free fall parachuting. This family-owned business is considered to be a leading example of entrepreneurial tourism in the Laval region. The province’s new tourism strategy is expected to be presented next year.